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The Power of Facebook Advertising

Social media was once considered only for teenagers or for those who are looking for love and entertainment but that has changed dramatically in recent years. Facebook has evolved as one of the most valuable assets for advertisers trying to reach specific niche audiences.

Facebook is the largest social network and most visited on the web today. This is the reason why businesses are considering facebook advertising as a great marketing tool to grow their market. There is a great demand for facebook advertising in melbourne as businesses are operating globally, they need more effective and practical tactics to compete with their opponents.

Not only is it a popular platform for social interaction but also it is becoming a very competitive marketing tool. Many employers are beginning to enter this lucrative method of generating leads and sales for their business. Research shows that the average Facebook user spent more than 6 hours per month on Facebook, which doubled the amount of time of its closest competitor, Google.

More than 50% of these users researching Facebook from mobile devices, which means that there are more than 543 mobile phone users looking for goods and services while on-the-go. Every day there are more than 3.2 billion items were liked or commented about on Facebook pages and translated into a very powerful mode of advertising for any business.